📈 Performance Marketing

Pay for Results, Not Promises.

Data-driven paid campaigns across Google, Meta and LinkedIn — precision targeting, relentless optimisation, and transparent reporting.

What is Performance Marketing?

Data-driven advertising where every campaign is tracked for specific outcomes — clicks, leads or sales. Unlike traditional advertising, every penny is accountable. It includes Google Ads, Meta Ads, LinkedIn Ads, PPC, retargeting and conversion rate optimisation.

Full-Funnel Performance Marketing

From awareness to conversion — every stage of your paid funnel managed for maximum ROI.

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Google Ads Management

Search, Display, Shopping and YouTube campaigns — full keyword strategy, bid management and conversion tracking.

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Meta Ads (Facebook & Instagram)

Audience-targeted social campaigns for awareness, lead generation and direct sales — with full creative production.

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LinkedIn Advertising

B2B lead generation targeting decision-makers by job title, company size and industry — ideal for high-ticket offers.

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Retargeting Campaigns

Re-engaging website visitors and cart abandoners with tailored messages that bring them back and drive conversions.

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Conversion Rate Optimisation

A/B testing and landing page optimisation to maximise ROI from your existing ad spend — more conversions, same budget.

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Performance Reporting

Real-time dashboards and multi-touch attribution models — so you know exactly which campaigns drive your revenue.

Numbers That Matter

Typical outcomes within the first 90 days.

3.5×
Average ROAS within first 90 days
40%
Average reduction in cost per lead after 60 days
72 hrs
Typical time from brief to campaign live
100%
Clients receive real-time reporting dashboards

We Focus on Revenue, Not Vanity Metrics

Most agencies report on impressions and clicks. We report on qualified leads, sales and return on ad spend. If your campaigns aren't growing your business, we haven't done our job.

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01 — No Vanity Metrics

We measure leads, sales and ROAS — not clicks and impressions.

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02 — Dedicated Campaign Manager

One specialist owns your account and is directly accountable for results.

03 — Weekly Optimisations

We don't set and forget — campaigns are actively refined every week.

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04 — Full Creative Production

Ad copy, graphics and landing pages all handled in-house.

Performance Marketing FAQs

Common questions about paid advertising.

What is performance marketing?+
Digital advertising where every campaign is tracked and optimised for specific outcomes — clicks, leads or sales. Unlike brand advertising, every penny is accountable through real-time analytics.
How quickly can it generate results?+
Paid campaigns can generate leads and sales within days of launch. Campaigns typically hit meaningful performance in 2–4 weeks and reach optimal performance at 60–90 days.
What is a good ROAS?+
For ecommerce, 3–5× is generally healthy. For lead generation businesses the metric shifts to cost per lead and lead quality. We set ROAS targets based on your margins before launching.
What budget do I need?+
We recommend a minimum of $1,000–$1,500/month ad spend for Google Ads and $500–$1,000 for Meta Ads to generate meaningful data. Our management fee is separate from ad spend.
Do you create the ad creatives?+
Yes — our in-house design team produces all ad creatives. We A/B test multiple variants to find the highest-performing combinations and continuously refresh creative to combat ad fatigue.
Can you take over existing campaigns?+
Absolutely. We start with a comprehensive audit to identify what's working, what isn't, and where the biggest opportunities are — then present a clear plan before making any changes.

Ready to Get More From Your Ad Spend?

Book a free campaign audit — we'll review your current paid advertising and show you exactly where you're leaving money on the table.